Find the lever.
Then pull it.

Bring one workflow to a free 30-minute teardown. Leave knowing what to change first, and whether AI belongs in it.

Book my free teardownTry the free tools

I keep 3 clients at a time.

Everyone says “use AI.”
Nobody says where.

You’ve got a team that’s already busy, a stack of tools you pay for, and a feed full of people selling the next one.

Usually the answer isn’t another tool. It’s the processes, workflows and automations around the tools you already pay for, so you actually use what they can do. you’ve already paid for it

Guessing wrong costs more than the software: a year of a subscription nobody opens, and a team that’s now skeptical of the next idea.

Most AI help starts with the tool.
I start with the work.

If the workflow is broken, AI makes it broken faster. I think the order matters more than the software.

  1. 1. WatchI look at the real work, the files and the actual steps, before recommending anything.
  2. 2. ThinkWe decide what to change and what to leave alone. Sometimes the answer isn’t AI.
  3. 3. TeachYour team learns what AI is for in plain office terms, on their own work.
  4. 4. BuildI connect the tools you already have. AI drafts, people review and send.
  5. 5. Hand offOne person on your team owns it, so it doesn’t depend on me.

What it looks like in practice

Two owners. A document-heavy professional services firm. About 30 people.

They asked for AI coaching. After watching the work, it was clear the real constraint was somewhere else. We fixed that first, coached one person until it stuck, built on the systems they already had, and turned it into a roadmap with a price on every piece.

“It was magical.”

The sales lead, after a first coaching session

the fix wasn’t the one they asked for

Free tools

Use them without giving me your email.

Map one workflowDescribe it in your own words. Get a one-page map: what to change first, what to leave alone. Find your lever2 minutes. Is your constraint demand, capacity, or you? Staff your AI officeModels, skills, connectors and agents, in office terms. Industry AI PulseWhat operators in your industry did with AI in the last 30 days.

Start small.

Free

The One-Workflow Teardown

30 minutes, one workflow, one clear next step.

Core

The 60-Day First Win Partnership

Discovery, owner strategy, team training, one shipped win and a priced roadmap. If the first win hasn’t shipped by the end of month two, I keep working at no charge until it does.

After that

Roadmap builds

A fixed fee per piece, plus a small retainer. You can stop any time.

Group

AI-Adaptive Owners

You do the building. I run discovery, skill building and direction with a small group of owners, for less than 1:1.

See how the partnership works

3 clients at a time, so each one gets me

Ryan Goldfarb

An operator first.

I started in multifamily underwriting at Wells Fargo, then spent a decade buying, building and running property. I run the Hoboken Founders & Entrepreneurs group. I use these tools in my own businesses every day, which is mostly how I learned what’s worth it and what isn’t.

Bring one workflow
your team hates.

Thirty minutes, free. If it’s not worth fixing, I’ll tell you.

Book my free teardown